A leader with expertise and flexibility.
Choosing a Fractional Chief Marketing Officer offers several strategic advantages for businesses seeking expert guidance without the commitment of a full-time executive. This flexibility allows us to quickly adapt to a brand’s unique challenges so we can focus on delivering results efficiently.
A Fractional CMO is often an ideal choice for businesses in start-up or growth mode, and those looking for targeted and impactful marketing strategies. No matter what stage you’re in, we’re happy to have a consult to see if we’d be a good fit!
Courtney Todd, the founder of Umlaut Agency, has been a fractional Chief Marketing Officer (fCMO) for six years after working as a marketing leader in-house with several organizations. She helps companies elevate their branding, drive traffic and sales, and improve their internal processes.
fCMO Engagement Includes:
Development of marketing strategy and implementation systems
Establishing KPIs and reporting systems
Defining positioning
Technology consulting and implementation
Resource hiring and management - hire and evaluate vendors, employees, and contractors
Quarterly planning calls
Weekly sprint planning and review calls weekly
Daily to bi-weekly stand-ups with the marketing team
*Minimum 3- month engagement
Courtney is a brilliant marketer who dives deep to understand project needs and uses creativity as well as past experiences to grow our business.
- Eesa Mohammad, Kure Oxygen Water
If you don’t have a CMO, you are the CMO.
We firmly believe every brand deserves best-in-class marketing leadership, regardless of their size or stage. That's why the fractional CMO model can be so powerful.
You get access to enterprise-level strategic expertise, without the overhead of a full-time hire. And with Courtney’s successful track record with brands including Juvia’s Place, The Gameroom powered by Hasbro, Kure Oxygen, and Tru Aviation, she can hit the ground running to quickly drive meaningful results.
Elevating brand positioning and customer experience
Optimizing marketing spend for maximum ROI
Building and leading high-performance marketing teams
Leveraging data insights to identify untapped opportunities
How we can work together.
Engaged Fractional CMO
Choosing a fractional Chief Marketing Officer (CMO) offers several strategic advantages for businesses seeking expert guidance without the commitment of a full-time executive. This flexibility allows me to focus on delivering results efficiently, often with a specific project or time-bound scope, making them an ideal choice for businesses looking for targeted and impactful marketing strategies.
Half-Day Consult
Sometimes you need a consultation and a lean go-to-marketing strategy without constant oversight, deep research, or an implementation team. Following a 2-week preparatory period, I hold an in-depth, 4-hour Strategy Session for your team to provide focus and direction. The result: a custom marketing strategy with an immediate marketing “punch-list,” detailed inventory of blind spots, and marketing campaigns for the next 1-6 months.
Learn how Courtney drove 3x revenue growth for a luxury home furnishings brand.