Our Philosophy

MC Austin is an Austin, Texas-based communications solutions company who approached Umlaut Agency with a need to rebrand their nearly 30 year business, Mercury Communications of Austin.

The goal was to develop a brand that simplified their messaging, modernized their look and felt approachable while at the same time remained a thought leader in the industry without alienating existing customers. Our first step was to update the company name, as Mercury Communications was in use by other companies around the country and was causing confusion with potential clients.

We designed a logo collection that works for all uses, chose a color palatte made of modern blue and teal hues and selected modern fonts that were easy to read in print and online. We developed a custom website that became the foundation for the brand and designed the business cards, letterhead, folders and other essential office materials.

As the branding agency for MC Austin, our team also created marketing collateral including a presentation, case study, product information sheets, tradeshow booth and email campaigns as well as managed the social media networks for the brand.

The Work

Logo

Marketing Collateral