Our Philosophy

Vertical Nerve was a digital marketing agency that became part of Belo + Company in late 2017. The agency specialized in analytics, SEM, SEO, and website design and development. Unfortunately, much of the marketing material was lost during the consolidation of the agency and the demise of this brand.

As the in-house marketing department for Vertical Nerve, we led a redesign of the brand to update the overall look and voice of the digital marketing agency. While the brand’s signature orange and black colors remained, we incorporated new fonts, icons, photography/image styles and typography treatments to give the brand a fresh, modern identity.

The Vertical Nerve brand standards were at the center of this rebranding and incorporated all of the brand’s new visual and written assets - logo, fonts, color, typography, mission, taglines and photography/image usage. These guidelines provided our partners and employees guidelines for how to interact with and portray the Vertical Nerve brand in traditional and online media.

Our team also created marketing collateral including infographics, case studies, ebooks, content-driven lead generation campaigns, webinars, videos, presentations and managed the advertising, blog, events and social media networks for the brand.

The Work

Branding and Marketing Collateral