A Family Entertainment Revolution: THE GAMEROOM, Powered by Hasbro

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THe exterior of The Gameroom powered by Hasbro

When THE GAMEROOM, Powered by Hasbro approached us, they had a bold vision: to create a one-of-a-kind family entertainment center that combined an arcade, laser tag arena, and full-service restaurant.

What they needed was a compelling brand identity, an engaging go-to-market strategy, and a website that would translate this vision into an experience their audience couldn’t resist.

Our challenge? Build a brand that captures the fun, excitement, and inclusivity of THE GAMEROOM, Powered by Hasbro—and ensure its launch was nothing short of a success.

The Challenge

Launching THE GAMEROOM, Powered by Hasbro meant creating a cohesive brand that appealed to diverse audiences: families, teens, and young adults. This required:

  • Developing a distinctive brand identity that balanced fun and professionalism.

  • Designing a website that offered seamless navigation, detailed event information, and online booking capabilities.

  • Crafting a go-to-market strategy that attracted both local customers and event organizers.

  • Establishing THE GAMEROOM, Powered By Hasbro as a destination, not just another entertainment venue.

Our Approach

1. Building the Brand Identity

We began with an in-depth brand audit to understand the competitive landscape. From there, we developed a logo, color palette, and typography that embodied excitement and energy. The result was a vibrant, modern aesthetic that stood out in the crowded family entertainment space.

2. Designing the Digital Experience

The website became the centerpiece of the brand’s digital presence. Key features included:

  • A visually dynamic homepage with engaging calls-to-action.

  • An event booking system for birthday parties and group events.

  • Detailed descriptions of attractions, supported by high-quality visuals.

  • A menu section showcasing the restaurant’s offerings.

The site’s design prioritized intuitive navigation, making it easy for customers to explore and engage.

3. Crafting the Go-To-Market Strategy

We designed a multi-channel marketing campaign, leveraging:

  • Social media to build pre-launch buzz with behind-the-scenes content and interactive polls.

  • Email marketing to nurture local leads and promote exclusive grand opening offers.

  • Community partnerships with schools and youth organizations to establish a local presence.

  • Targeted advertising to drive website traffic and event bookings.

4. Focus on Local Engagement

To create a buzz around the launch of THE GAMEROOM, Powered By Hasbro, we organized:

  • A grand opening event with giveaways, live entertainment, and influencer attendance.

  • Collaborations with local bloggers and media outlets to amplify the brand’s reach.

Client Testimonial

“Courtney Todd and The Umlaut Agency have been instrumental in elevating our marketing efforts at THE GAMEROOM, Powered By Hasbro. Their creative work is of exceptional quality, consistently delivering fresh and engaging content that resonates with our audience. What truly sets them apart is their ability to provide a comprehensive range of marketing services as a fractional agency. From strategic planning to execution, they've seamlessly integrated with our team, offering expertise across various channels. Courtney's leadership and the agency's versatility have made them an invaluable partner in our growth journey."

- Charlie Keegan, Founding CEO of THE GAMEROOM, Powered By Hasbro

Conclusion

The success of THE GAMEROOM, Powered By Hasbro demonstrates the power of combining thoughtful branding, strategic marketing, and an engaging digital experience. As family entertainment centers evolve, it’s clear that a well-executed launch and strong community connections are the keys to standing out. At Umlaut Agency, we’re proud to have helped THE GAMEROOM, Powered By Hasbro set a new standard for location-based entertainment.